The Group Dynamic

Shoebite makes smoking cool

I make drinking cool

Tripod makes long distance romance cool

Sandy makes abstinence look cool

Mandy makes the workplace cool

Haryal makes breakfast cereal seem cool

And Roger makes the rest of us look cool by comparison. Of course one day he will be cooler and richer than all of us, the reward for all the work he could put in (so lets not hear you complain)